Digital Academy 360 – Digital Marketing Courses in Bangalore
What are the Modules of Digital Academy 360?
Introduction:
A common question that might run in your mind before taking up a Digital Marketing course is? What is Digital Marketing? To put it down in simple terms, digital marketing is the practice of promoting a brand or service through online platforms such as search engines, websites, social media, emails, and mobile apps. It simply is a combination of creativity, technology, and strategy, which gives us the ability to reach people on the online platforms where they spend most of their time.
What is a Module in Digital Marketing?
When it comes to digital marketing, it isn’t about that one single skill that you can learn and say you have learnt everything. Instead, it’s a collection of modules that has many skills like SEO, content marketing, social media, ads, analytics, and much more. Without learning each component step-by-step, the entire field of Digital Marketing can feel overwhelming. That is exactly why structured module-based learning is necessary when choosing the Best Digital Marketing Course in Bangalore.
What Are the Modules In Digital Academy 360?
When you get an idea about the modules, then you understand why a topic is taught, where it is used, and how it helps you to build a career in one of the fastest-growing industries of the Digital Landscape.
That’s how Digital Academy 360 presents its curriculum in modules that directly connect to industry job roles. Each module builds a core skill that is used in real campaigns, instead of teaching a random curriculum. DA360 gives a heads-up on each module.
Below are the list of core modules of Digital Academy 360:
- Search Engine Optimization
Here is what Digital Academy 360 covers in the SEO Module:
SEO & Content Marketing
On-Page SEO
Technical SEO
Mobile SEO
Local SEO & Google Business Profile
International and E-commerce SEO
App Store SEO
20+ backlink strategies
SEO reporting and forecasting
This module helps learners understand how websites rank, how search engines evaluate content, and how businesses become visible online.
- Social Media Optimization (SMO)
Here is what Digital Academy 360 covers under SMO:
Social media platform understanding
Social media strategy
Content creation and curation
Social media analytics
Community management
Crisis handling
Emerging platform trends
This teaches how social platforms shape brand awareness and how content behaves differently on each platform.
- Search Engine Marketing (SEM)
Here is what Digital Academy 360 covers under SEM:
PPC advertising (Google, Bing)
Campaign management
Paid ads strategy
Media buying fundamentals
Retargeting
SEM moves learners beyond boosting brands and posts into structured, measurable paid marketing that works up to the point.
- Content Marketing
Here is what Digital Academy 360 covers under Content Marketing:
Content strategy
Content writing foundations
Content planning and curation
AI-powered content generation
Prompt designing
Content optimization
In content marketing, learners understand how content answers real questions and builds online authority, considering it as one of the best step, to learn digital marketing courses in Bangalore.
- Influencer Marketing
Digital Academy 360 trains skills used in influencer marketing through modules such as:
Social Media Marketing and Content Creator
Owned, earned & paid media
Social content strategy
Even though the phrase “Influencer Marketing” isn’t always written separately, the skills required are built through social and paid media marketing.
- Performance Marketing
Under Performance Marketing Digital Academy 360 covers:
Performance marketing fundamentals
Campaign measurement
Paid media optimization
CPC, CPA, ROAS concepts
A/B testing
Retargeting strategies
Performance dashboards
This prepares learners for roles involving budgets, ads, and measurable outcomes.
- Email Marketing
Here is what Digital Academy 360 covers under Email Marketing:
Email campaign planning
Email marketing & automation
Segmentation
Lead nurturing
Automation workflows
Email marketing remains as one of the most effective conversion channels and is an essential core module.
- Mobile Marketing
Here is what Digital Academy 360 covers under Mobile Marketing:
Mobile SEO
Progressive Web Apps optimization
Responsive web strategies
These modules ensure brands stay visible across mobile search, mobile apps, and mobile-first browsing behavior.
- GA4 Analytics
Here is what Digital Academy 360 includes in GA4 Analytics:
Web analytics
Reporting
Forecasting
Data interpretation
Campaign performance tracking
Analytics helps learners read what the numbers actually mean instead of guessing what works.
How These Modules Lead to Practical Skills
For someone who is looking for a digital marketing AI curriculum, they’re usually hoping to get into roles like SEO analyst, social media marketer, content creator, or performance marketer. Digital Academy 360 structures modules in a way that gradually builds toward every skill that a professional Digital Marketer requires, instead of just theory classes.
Conclusion:
Understanding each module makes digital marketing far less confusing and far more practical. When every topic connects to real skills like SEO, content, performance ads, or analytics as learners know exactly what they’re preparing for. For students exploring Digital Marketing Courses in Bangalore or looking at the module list, it is the simplest way to check whether a course truly prepares you for the real experience or not.
To explore how these modules are organized inside a real learning program, you can view the complete curriculum at Digital Academy 360:
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